Oxford Business College
Course Structure
Marketing Fundamentals aims to:
Give you an understanding of the development of marketing and the ways it can benefit business.
Customer Communications aims to:
Show you how to recognise organisations as open systems and explain the importance of relationships between the organisation and its suppliers, intermediaries, customers and other key stakeholders in a changing environment.
Marketing Environment aims to:
Provide you with the ability to distinguish between the types of organisation within the public, private and voluntary sectors, and understand their objectives and the influences upon them - both internal and external influences.
Marketing in Practice aims to:
Show you how to collect relevant data from a variety of secondary information sources and analyse and interpret written, visual and graphical data.
You may wish to remain at the College to study for the 6month Professional Diploma in Marketing
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