Chartered Institute of Marketing
Course Structure
Marketing Research and Information aims to:
Look at various modes of market research from identifying appropriate marketing information and marketing research requirements for business decision making to writing a research brief to meet the requirements of an organisation to support a specific plan or business decision, and develop a research proposal to fulfill the brief.
Marketing Planning aims to:
Explain the role of the marketing plan within the context of the organisation's strategy and culture and the broader marketing environment (ethics, social responsibility, legal frameworks and sustainability). You will, amongst other things, be able to develop marketing objectives and plans at an operational level appropriate to the internal and external environment, setting and justifying budgets for marketing plans and mix decisions.
Marketing Communications aims to:
Define the role of marketing communications and show how personal influences might be used to develop promotional effectiveness. It also explains how the tools of the promotional mix can be coordinated in order to communicate effectively with customers and a range of stakeholders.
Marketing Management in Practice aims to:
Explain the roles and structure of the marketing function and the nature of relationships with other functions within various types of organisation. You will learn how to interpret qualitative and quantitative data and develop marketing objectives and plans at an operational level appropriate to the organisation's internal and external environments.
You may choose to remain at the college and study for the CIM Professional Postgraduate Diploma in Marketing, starting in September.
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Entry Requirements
Education:
CIM Certificate in Marketing, HND or Degree.
Minimum Age: 18 years old. Length of course: 6 months (2 academic terms)
Course Start Date:
September, January, July
International students will need an IELTS score of at least 6.5 or an equivalent English qualification.
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